BM&S INSIGHTS
Articles by Rafael Baddini, founder of Baddini Marketing & Strategy (BM&S), on real estate marketing, positioning, strategic communications and growth across Brazil and the United States.
Real Estate
Real Estate Marketing in the United States: Why Credibility Has Become More Valuable Than Inventory
Rafael Baddini · June 18, 2026 · 4 min read
Real Estate
Real Estate Marketing: Why Some Companies Generate Qualified Leads While Others Simply Generate Noise
Rafael Baddini · June 16, 2026 · 4 min read
Cross-Market Strategy
The Transnational Advantage: Why a Brazilian-American Marketing Profile is a Strategic Asset
Rafael Baddini · January 5, 2026 · 3 min read
Strategic Communications
The Price of Inexperience: Navigating the Strategic Pitfalls of Unseasoned Communication Firms
Rafael Baddini · January 5, 2026 · 2 min read
Marketing Strategy
Beware of "Silver Bullets": Marketing as the Synthesis of Perception, Experience, and Creativity
Rafael Baddini · January 5, 2026 · 2 min read
Paid Media
How to Align Paid Media Campaigns with Your Overall Marketing Goals
Rafael Baddini · June 4, 2025 · 2 min read
SEO
Local and International SEO: Strategies for Companies Operating in Brazil and the United States
Rafael Baddini · June 2, 2025 · 2 min read
Social Media
Strategic vs. Impulsive Social Media: What Really Works for Business Results?
Rafael Baddini · May 30, 2025 · 2 min read
Branding
Why Your Company Needs to Invest in Branding to Stand Out in the Market
Rafael Baddini · May 28, 2025 · 2 min read
Marketing Planning
The Importance of Marketing Planning for Predictable Business Growth
Rafael Baddini · May 26, 2025 · 2 min read
Paid Media
The Role of Paid Traffic in Business Growth
Rafael Baddini · May 24, 2025 · 4 min read
Marketing Strategy
How Strategic Marketing Drives Real Results for Mid-Sized Companies
Rafael Baddini · May 22, 2025 · 3 min read