Marketing, strategy & technology agency · Orlando, FL and Sorocaba, Brazil
STRATEGY, CREATIVITY AND RESULTS WITHOUT BORDERS.
We build and execute positioning, digital marketing and demand generation strategies — from strategy to execution — for brands, companies and professionals that want to grow where their business needs to be.
Brazil, the United States, or both — in Portuguese, English and Spanish.
ABOUT US
20+ YEARS CONNECTING STRATEGY, BRAND, AND GROWTH.
At BM&S, we turn market experience into strategies that strengthen brands, increase relevance, and generate demand.
For 20+ years, we have worked across positioning, branding, communication, media, content, and performance—always connecting marketing initiatives to real business goals.
With bases in Orlando, Florida, and Sorocaba, São Paulo, we serve companies, brands and professionals in the United States and Brazil — whether they want to grow locally or build a strong presence in both countries. We work and create content in Portuguese, English and Spanish.
We work with a wide range of industries and professionals, including Realtors, Brokers, real estate professionals, builders, interior design and décor, accountants, dentists, physicians, manufacturers, HOAs, retail businesses, content creators, and home service providers such as painting contractors, flooring specialists and remodeling companies.
We manage digital marketing end to end, A to Z, from strategy to execution. We also build websites, implement AI for customer service, and produce films, podcasts, photography and social media content for every industry — with a specialization in real estate.
Experience to understand. Strategy to position. Execution to grow.
Meet the founder, Rafael Baddini →
EXPERTISE
Market Intelligence
Market, competition and consumer analysis across Brazil and the United States, and market entry opportunity reads.
Brand Positioning
Brand strategy, positioning, repositioning, value proposition, messaging and identity — corporate or personal.
Demand Generation
Paid media, funnels, campaigns, lead generation, content and ongoing performance optimization.
Strategic Communications
Institutional and commercial campaigns, reputation, strategic advisory and high-stakes communications.
Video Production & Photography
Films, podcasts, photography and social media content for every industry — from script to final edit, in Portuguese, English and Spanish.
Real Estate Marketing
Real estate specialization: positioning for Realtors and Brokers, property videos, lead generation and communication with buyers and investors.
Digital Marketing Management
End-to-end management, A to Z, from strategy to execution: planning, content, social media, paid media, websites and performance reporting.
Websites & Artificial Intelligence
Websites and landing pages optimized for Google and AI search, AI implementation for customer service, and other solutions.
VIDEO PRODUCTION & PHOTOGRAPHY
FILMS, PODCASTS, PHOTOGRAPHY AND SOCIAL MEDIA CONTENT. FOR EVERY INDUSTRY.
Video is now the fastest way to build trust. We produce video content aligned with each brand's strategy — for companies, independent professionals, service businesses and real estate.
Films
Brand, corporate and commercial films that show who you are and why clients should choose you.
Podcasts
Concept, recording and editing of video and audio podcasts, with short clips ready for social media.
Social Media Content
Reels, Shorts, Stories and videos for Instagram, Facebook, TikTok, YouTube and LinkedIn, with a content calendar and editorial line.
Photography
Interior, décor, real estate and product photography, with professional image editing.
Script, shooting, photography, editing and distribution — in Portuguese, English and Spanish.
See our photography portfolio →SPECIALIZATION
REAL ESTATE MARKETING SPECIALISTS.
Real estate is one of our specializations. We work with Realtors, Brokers, brokerages, builders and developers who need to stand out in a market where everyone has access to the same inventory — and where whoever builds trust first wins.
- Positioning and personal branding for Realtors and Brokers
- Property videos, tours and listing content
- Lead generation with Meta Ads and Google Ads
- Communication with Brazilian, Hispanic and American buyers
- Marketing for international investors and relocating families
- Landing pages for new developments and launches
PROCESS
HOW OUR PROCESS WORKS
The logic behind the process
At BM&S, every project starts with understanding before execution. We don't work with one-size-fits-all formulas. We build strategies according to each client's business stage, market, goals and audience — whether in Brazil, the United States, or both markets.
Discovery & Business Understanding
We start with a strategic conversation to understand the business, brand or professional practice — its services, differentiators, audience, competition, current challenges and growth goals. For clients operating or looking to operate between Brazil and the United States, we also assess the particularities of each market.
Diagnosis & Market Analysis
We analyze digital presence, positioning, communication, channels, competition, opportunities, the customer journey and demand generation. The goal is to identify what's already working, where the gaps are, and which opportunities can generate the greatest impact.
Strategy & Positioning
Based on the diagnosis, we define the strategic direction: value proposition, positioning, priority audiences, messaging, channels, offer and marketing goals. When needed, we adapt the strategy to the cultural, commercial and behavioral differences between the Brazilian and American markets — and to Hispanic audiences.
Growth Plan
We turn the strategy into a clear action plan, defining priorities, channels, campaigns, content, media, lead generation, branding and performance indicators. Each client receives a structure suited to their reality, whether a company, a brand, a Realtor, a Broker, a professional practice or a service provider.
Execution
We put the strategy into practice through the services each project needs: branding, creative, video production, films, podcasts, content, social media, paid media, campaigns, landing pages, lead generation, communication and any other actions defined in the plan.
Performance & Optimization
We track the key indicators to understand what's driving results. Data, audience behavior and campaign performance guide continuous adjustments to improve efficiency, demand generation, conversion and return on investment.
Reporting & Strategic Evolution
We share results, learnings and next steps clearly. More than presenting numbers, we use the data to guide decisions and identify new opportunities for growth, positioning and expansion.
No guesswork. No one-size-fits-all solutions. Strategy first, execution with purpose, and performance that guides the next move.
WHAT CHANGES WHEN A BRAND IS REPOSITIONED
Realtor in Orlando
"Looking to buy a home in Orlando? Talk to me." The same message as hundreds of other realtors — same CTAs, same listings, same promise.
Orlando Real Estate Advisor for Brazilian Families & Investors
"I help Brazilians make safer, more strategic real estate decisions in Florida." She no longer sells houses — she sells security, context and market knowledge.
DELIVERING VALUE ISN'T ENOUGH. THE MARKET NEEDS TO PERCEIVE IT.
Strong products, consistent services, active media and relevant content can still generate results below their potential.
More often than not, the challenge isn't any single action — it's the connection between strategy, positioning, perception, communication and demand.
It's that connection that turns presence into relevance, relevance into preference, and preference into growth.
WE DON'T JUST TRANSLATE CAMPAIGNS. WE TRANSLATE MARKETS.
PORTFOLIO · PHOTOGRAPHY
SELECTED WORK
Interior design & décor photography
Photos produced by BM&S for the interior décor industry: bedrooms, themed spaces, outdoor areas and details that showcase each project on social media, websites and ads.
TESTIMONIALS
WHAT OUR CLIENTS SAY
Baddini Marketing & Strategy's performance in the marketing of my company was fundamental for us to overcome the most critical moments of the covid 19 pandemic.
The brand repositioning and digital presence work carried out by Baddini in my pre-campaign, added to his brilliant performance in the composition of strategies in my reelection campaign in 2022, was a fundamental differential.
I am convinced that Baddini is a high-performance professional. The proof of this was the results he delivered to me in my last election campaign.
INSIGHTS
Real Estate Marketing in the United States: Why Credibility Has Become More Valuable Than Inventory
Why credibility, not inventory, is becoming the real competitive advantage for Realtors working with Brazilian buyers in the U.S.
Real Estate Marketing: Why Some Companies Generate Qualified Leads While Others Simply Generate Noise
Why some real estate companies generate a steady flow of qualified leads while others just generate noise — and what separates them.
The Transnational Advantage: Why a Brazilian-American Marketing Profile is a Strategic Asset
Why a Brazilian-American marketing profile has become a strategic asset for companies operating between two of the world's most sophisticated marketing cultures.
The Price of Inexperience: Navigating the Strategic Pitfalls of Unseasoned Communication Firms
What's really at risk when a company hires a communications firm that lacks strategic maturity — and how to recognize it before it costs market share.
FAQ
FREQUENTLY ASKED QUESTIONS ABOUT BM&S
What does Baddini Marketing & Strategy (BM&S) do?
BM&S is a marketing, strategy and technology agency with bases in Orlando, Florida (USA) and Sorocaba, São Paulo (Brazil), serving clients in both countries. We manage digital marketing end to end, A to Z — from strategy to execution: positioning, branding, paid media, lead generation, social media, films, podcasts and photography. We also build websites and implement artificial intelligence for customer service and other solutions.
Where is BM&S located and what areas does it serve?
We have bases in Orlando, Florida, and Sorocaba, in the state of São Paulo, Brazil, and we serve clients in the United States and Brazil.
Does BM&S offer full digital marketing management?
Yes. We manage digital marketing A to Z: diagnosis, strategy, planning, content, social media, paid media, websites, results tracking and continuous optimization — from strategy to execution.
Does BM&S build websites?
Yes. We build corporate websites, landing pages and multilingual sites (English, Portuguese and Spanish), optimized for search engines (SEO) and AI tools, and integrated with your marketing strategy and lead generation.
Does BM&S implement AI for customer service?
Yes. We implement artificial intelligence solutions for customer service, such as virtual assistants that answer questions and qualify leads, as well as other AI and automation solutions for marketing and sales.
What languages does BM&S work in?
We work and create content in Portuguese, English and Spanish — for Brazilian, American and Hispanic audiences.
Does BM&S produce videos and photos?
Yes. We produce brand and commercial films, video and audio podcasts, photography (interiors, décor, real estate and products) and social media content (Reels, Shorts, Stories) for every industry, from script to final edit.
Does BM&S have real estate marketing experience?
Yes. Real estate is one of our specializations: positioning for Realtors and Brokers, property videos, lead generation, and communication with Brazilian, Hispanic and American buyers and international investors.
What industries does BM&S work with?
Realtors, Brokers and real estate companies, builders, interior design and décor, accountants, dentists, physicians, home service providers (painting, flooring, remodeling), independent professionals, manufacturers, HOAs, retail businesses, content creators, and companies and brands across many industries.
Who founded BM&S?
BM&S was founded by Rafael Baddini, a marketing and communications strategist with more than 20 years of experience in positioning, branding, media, content and performance in Brazil and the United States.
How do I start a project with BM&S?
Fill out the qualification form on this site (it takes less than 2 minutes), send a message through the contact form, or email contact@baddinimkt.com. We reply within 1 business day.
LET'S BUILD YOUR NEXT MOVE.
In less than 2 minutes, we'll understand your goals and how BM&S can help you grow.
THANK YOU. WE'VE GOT IT.
Your next move starts with the right strategy.
Our team will review the information you shared to understand your business, market, goals and key challenges.
If we identify a strong fit between your needs and BM&S's expertise, we'll reach out to schedule a strategy conversation.
CONTACT
TALK TO BM&S.
Prefer a direct message? Leave your details and a short summary of what you're looking for. We reply within 1 business day.
Orlando, Florida · Sorocaba, São Paulo, Brazil
We speak Portuguese, English and Spanish.
MESSAGE RECEIVED.
Thanks for reaching out. Our team will review your request and get back to you within 1 business day.
READY TO CHANGE HOW THE MARKET SEES YOU?
FROM MARKET PRESENCE TO MARKET RELEVANCE.