Rafael Baddini
Founder of Baddini Marketing & Strategy (BM&S)
Rafael Baddini is the founder of Baddini Marketing & Strategy (BM&S), a marketing and strategy agency with bases in Orlando, Florida, and Sorocaba, São Paulo, Brazil. For more than 20 years he has worked in positioning, branding, communications, media, content and performance in Brazil and the United States, specializing in real estate marketing and video production.
Throughout his career he has led brand repositioning, digital presence and communication strategy projects for companies, independent professionals and election campaigns. Today he helps brands, Realtors, Brokers and service businesses grow across the Brazilian, American and Hispanic markets.
Areas of expertise
Articles by Rafael Baddini
Real Estate
Real Estate Marketing in the United States: Why Credibility Has Become More Valuable Than Inventory
Rafael Baddini · June 18, 2026 · 4 min read
Real Estate
Real Estate Marketing: Why Some Companies Generate Qualified Leads While Others Simply Generate Noise
Rafael Baddini · June 16, 2026 · 4 min read
Cross-Market Strategy
The Transnational Advantage: Why a Brazilian-American Marketing Profile is a Strategic Asset
Rafael Baddini · January 5, 2026 · 3 min read
Strategic Communications
The Price of Inexperience: Navigating the Strategic Pitfalls of Unseasoned Communication Firms
Rafael Baddini · January 5, 2026 · 2 min read
Marketing Strategy
Beware of "Silver Bullets": Marketing as the Synthesis of Perception, Experience, and Creativity
Rafael Baddini · January 5, 2026 · 2 min read
Paid Media
How to Align Paid Media Campaigns with Your Overall Marketing Goals
Rafael Baddini · June 4, 2025 · 2 min read
SEO
Local and International SEO: Strategies for Companies Operating in Brazil and the United States
Rafael Baddini · June 2, 2025 · 2 min read
Social Media
Strategic vs. Impulsive Social Media: What Really Works for Business Results?
Rafael Baddini · May 30, 2025 · 2 min read
Branding
Why Your Company Needs to Invest in Branding to Stand Out in the Market
Rafael Baddini · May 28, 2025 · 2 min read
Marketing Planning
The Importance of Marketing Planning for Predictable Business Growth
Rafael Baddini · May 26, 2025 · 2 min read
Paid Media
The Role of Paid Traffic in Business Growth
Rafael Baddini · May 24, 2025 · 4 min read
Marketing Strategy
How Strategic Marketing Drives Real Results for Mid-Sized Companies
Rafael Baddini · May 22, 2025 · 3 min read